A niche is a particular place, position or activity which you find out to differentiate yourself in such a competitive marketplace. It is your identity that enables you to stand out confidently. A client recognize you by your specific niche. You should be totally expert in your niche, if you want to grow and touch the highest peak of the mountain.
Due to higher competition on the freelancing platforms, it has become a need of every freelancer to be different and unique in such a competitive marketplace. That is where the idea of Niche Down came into play.
Niche down, or finding a specific niche enables the freelancers to achieve more success by attracting their clients.
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